Articles tagged with: marketing

30 October 2011

A Marketing Case for Blogging

A Strategy for Getting Acquainted with Ideal Clients

Growing-up in business as a sales person has marked me for life --in a good way of course, because a sales person knows that everything they invest time and energy in must be a simple step or two away from making money—making sales. Small business people can definitely take a page from the play book of the professional sales person, especially since many small business owners are themselves, their company’s primary sales agent.

Client Testimonials

The planning of Victory Days spanned over two years and then was forced to change venue in the 11th hour. Almost no one thought we could do it. Hundreds of volunteers, thousands of parking spaces, seemingly millions of decisions, airplanes, re-enactors, antique automobiles, numbing complexity. And yet, you were there, with us through thick and thin, encouraging us to stick to the plan when it worked and providing solutions for when it didn’t.

Promoting an event like ours presented considerable challenges and your skill with the media kept Victory Days in front of the public. Your ability to help us navigating websites, magazines, newspapers, brochures, and the never ending list of promotional places we needed to be in or part of was nothing less than brilliant. As we neared the event and my life seemed mostly chaotic you kept me working productively moving from one radio or TV interview to another. All I had to remember was where to be and when. Victory Days would not have been a success without you. As Executive Director I can’t imagine having an event without you as my partner.

Paul King, Victory Days

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