Worksheet: Bus Dev Continuum & Marketing Mix

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Worksheet: Business Development Continuum & Marketing Mix


1. Every step in your Business Development Continuum should be clarified, well-documented, and implemented as a system.
2. For maximum synergy key elements in the Marketing Mix should be leveraged to support all phases of the continuum.

Lead Generation

Consistently attracting the desired number of ideal clients into your business development system.

Formal Sales Process

Working closely with prospects to move them along your sales system--their decision making process. 		Relationship & Project Management
Serving clients, expanding relationships, and keeping the promises we made during marketing.

What makes up your process?

indirect marketing, direct marketing free samples, discovery sessions, solution selections, proposals, presentations contracts, renewals, up-sells, cross-sells, referrals, excellence
Marketing Mix 101: For maximum leverage, ask yourself how each element in the Marketing Mix can serve across the entire continuum.
Website
Advertising
Public Relations
Social Networking
In-Person Networking
Joint Ventures/Strategic Alliances
Field Sales/Distribution
Pricing Strategies
Speaking & Publishing
Blogging
Trade Shows/Exhibits
Cause Marketing
Event Marketing

Client Testimonials

Linda is a wiz at creating momentum in any business development project. She is uncanny at understanding the needs of your customers and prospects and will help you deliver to them what they need and want--and thereby increasing your sales.

Judy von Kleeck, JP Publishing
(reproduced from LinkedIn)

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